The Flare Experience Uncovered
Last week, Avaya threw it’s hat in the ring with a tablet communications device. Let’s be clear about this, it’s not about the Hardware.
The Flare experience is a “software only” solution, yes, software only. This makes sense considering the availability of Android based devices currently in the marketplace, and there will be more to come.
Avaya has really thought this one through, focusing on the user experience, and the benefits to a mobile communications device, not the hardware….ah, RIM, maybe you should consider the same approach. No one really cares about how many USB ports you have. Hey Jim at RIM, remember when you created push email, that was a user experience that permeates with crackberry users to this day.
The Flare experience
What it’s not: Watch how fast it can process, render graphics, and output to a large screen TV.
What it is: A software experience that puts the user at the centre of collaboration options. Let’s deep dive:
1. It’s about people: Drag and drop conferences, IM, email, manage voicemail and make calls on one screen (no more numbers to dial), see all communications (email, IM etc, from one person in a display string)
2. Modern: Includes social networking functionality for today’s multitasker, and support for commercially available Android apps.
3. Intuitive and Efficient: brings together address books from Exchange, Gmail, Facebook etc.
It has all the typical hardware perks you’d expect from an Enterprise device, ie. HDMI, SIP compliant, Stereo sound, Bluetooth, Mouse, keyboard and modems etc.
BUT
It’s not about the hardware, it’s about using a tool to make communicating with internal and external customers as easy and efficient as possible. It’s ALL about the experience. Watch this product make headway, and eventually (hopefully) become available as a software only solution.
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